Welcome to MilkyMoon – A New Chapter in Our Breastfeeding Journey 🌙

We’re so excited to share some very special news — after years of love and growth, Stylish Mum is now MilkyMoon!

This rebrand marks an exciting new chapter for our one-mum breastfeeding clothing brand, and we wanted to take a moment to share the story behind it, as well as what it means for you — our amazing community of mums, parents, and supporters.

Where It All Began

Back in 2017, while feeding her third baby, Sarah, a Yorkshire-based breastfeeding mum, found herself feeling frustrated. She couldn’t find comfortable, flattering clothes that were actually made for breastfeeding mums. The few options available felt awkward, outdated, or overly complicated.

She decided to create something herself — a breastfeeding hoodie that felt like something she’d genuinely want to wear. It had easy breastfeeding access, soft fabric, and most importantly, made her feel like herself again. She showed it to other mums, and the feedback was incredible.

Soon after, Stylish Mum was born — a small brand on a big mission: to help other breastfeeding mums feel comfortable, confident, and supported.

Why We Became MilkyMoon

As our range grew — from breastfeeding t-shirts to dresses, loungewear, and more — so did our community. And with that, we realised something important: the name Stylish Mum no longer fully captured who we were or what we stood for.

Not every parent identified with the word stylish, and not everyone feeding a baby resonated with mum. We wanted a name that was warmer, softer, and more inclusive — a name that reflects the beauty of the breastfeeding journey, in all its phases.

And so, MilkyMoon was born.

Inspired by the nurturing rhythm of motherhood and the cycles of the moon, MilkyMoon represents a space of care, comfort, and empowerment. It celebrates every feeding story, and the amazing people behind them.

What Hasn’t Changed?

While the name is new, everything else you love about us remains the same:

• We're still a one-mum, UK-based brand, using sustainable fabrics wherever we can.

• We still design everything with breastfeeding function and real life in mind.

• We still test everything with mums, for mums.

• And we’re still completely obsessed with making you feel amazing — whether you’re feeding at 3am or heading out for the day with baby in tow.

What’s Next?

As MilkyMoon, we’re more excited than ever to grow our breastfeeding range — from cotton dresses with pockets to super-soft loungewear, and everything in between.

Thank You for Being Here

Whether you've been with us since day one, or you've just discovered us, thank you for being part of this journey. Your support of a small, mum-run breastfeeding brand means the world. We’re here because of you — and we’re here for you.

With love,
Sarah & the MilkyMoon Team
Celebrating every real, beautiful breastfeeding story.

💛 Explore our new collection: www.milkymoon.co.uk

📸 Follow along on Instagram: @milkymoon_breastfeeding